Vision Fitness Retailer Spotlight – HealthStyles Exercise Equipment
July 7th, 2010 by Healthstyles Exercise EquipmentHealthStyles Exercise Equipment adds a little something extra to two of their store locations in Boulder and Denver – a fully functional personal training studio. "There are lots of health professionals and personal trainers in the area," explained Brad Libbrecht, manager of the Boulder store. "We had the space, and decided that adding the training studio component would create more synergy, increase traffic and sales inside the store, and create more of a fitness-centered, community environment." Libbrecht had previously managed a health club for more than seven years, and had a good understanding of operating a personal training department. After an initial meeting with prospective trainers in the area, HealthStyles was able to create an environment that appealed to both trainers and clients. Many clients especially enjoy the semi-private space, as it eliminates membership fees and crowded health clubs.
The training studios have been a part of the two stores for about four years now, and have been quite successful from referrals and word-of-mouth marketing alone. Both stores noted a definite increase in sales, particularly at the Boulder location where there’s an especially thriving fitness market. Accessories have seen the biggest sales spike since the studios opened, as trainers recommend certain strength or fitness accessories for their clients, available for purchase in the next room! Often, as a client completes their training session, they will exit through the store and begin looking through the extensive selection of accessories and fitness equipment; many even going on to purchase a Vision machine. Others may come into the store looking for fitness equipment and be pleasantly surprised to see a personal training studio as part of their visit. "Many times customers will come and say, ‘Oh you have personal trainers available here too?’," said Libbrecht. "It o ffers that whole package of a true commitment to getting and staying healthy and fit. We’re selling professional results."
